How I’m Using Facebook Advertising
Well, The Terminarch Plot has been available for 6 weeks and my sales are pretty dismal. I’m undaunted, however. Recently I was paid for an editing job and that gave me some capital to throw at the problem.
Rather than throw money around willy-nilly (which would be irresponsible) I decided to spend some time doing research to figure out what would be the best way to reach the most potential readers without spending a fortune. I am now passing this information on to you.
The first thing I did was create a Facebook page for the new novel series.
I used “Product/Service” and when I do my Kindle Countdown Deal (dropping the cost of the Kindle edition to .99 cents for 7 days) I’ll invite all of my Facebook friends to the page. If they click “Shop Now” they will be taken to the Amazon page to buy the book. At the same time, I will click on “Promote Website”.
If you click this, you will be taken to a page where you can (for $20 per day for 7 days) get an estimated 47-87 clicks per day going directly to your book page. This is only $140 total and is a really good buy because Facebook will only target people who like to read science fiction or whatever genre you select.
With this and a couple of other websites (Ignite Your Book, Bargainbooksy and Digitalbookstoday.com) I will reach thousands of potential readers and hopefully get a few of them to bite. I will post again after the campaign and provide the results of my efforts.