I have a wonderful friend who has agreed to hand out promo cards for my new book (which is free) at Dallas Fan Days this coming weekend. I am blessed with such wonderful friends who would hand out a hundred or so cards to various celebrities, published authors and convention goers. I created this promo card using Pages:
I'm hoping to have a successful day this weekend even if I can't make it to Fan Days (and I'd like to, because Stan Lee will be there). I think if I can take my friend out to dinner or give him a free book out of the deal it will be worth it. Who knows how many people, influential or otherwise, will get a promo card, get curious, and download the book.
The trick is to create a small card (about the size of a business card) that has everything you can fit onto it about your book without being too much to see. I know mine looks busy, but on this small card is a blurb about the book, a QR Code that leads them to the Smashwords website to get a free copy, announcements about upcoming installments and then the URL of my blog. If I've learned anything about advertising, the words "FOR FREE" (and a catchy looking cover image) are the two most important things you can place on one of these promo cards.
I printed them on glossy card stock at OfficeMax for around $15 for 200 cards (or 20 sheets, front and back) and will get a lot of use out of them in the next few weeks as I amp up the promotion of Book 2: The U.S.S. Ronald Reagan.